<project>
  ...
  <build>
    <plugins>
      <plugin>
        <groupId>org.apache.maven.plugins</groupId>
        <artifactId>maven-jar-plugin</artifactId>
        <version>3.2.2</version>
        <configuration>
          <archive>
            <index>true</index>
            <manifest>
              <addClasspath>true</addClasspath>
            </manifest>
            <manifestEntries>
              <mode>development</mode>
              <url>${project.url}</url>
              <key>value</key>
            </manifestEntries>
          </archive>
        </configuration>
        ...
      </plugin>
    </plugins>
  </build>
  ...
</project>